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Set-up/ punch in corporate communications

Alongside my work with comedians I deliver corporate training applying the tools of stand-up to presentations, pitches, meetings… I have worked with Channel 4, ITV, Google, M&C Saatchi and many more. I did a one-hour breakfast session last month for the London office of visual effects production house The Mill ("Based in London, New York, Los Angeles and Chicago we collaborate on award-winning moving image, design and digital projects for the advertising, games and music industries".) One of the central points I make is that tools from comedy can be used to great effect beyond just getting a laugh. And that is true of the classic joke rhythm: set-up/ punch. In comedy it's to get a laugh. In

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